129823520562968750_74Great Wall gamble base of 500,000 16.2 billion investment in new production capacity
Just after 8 in the morning, Wei Jianjun dark suit standing in a report the gate, waiting for the guests.
On May 19, is the great wall (601633,SH) the 2nd session of the opening day of the science and technology section, little exposure in the media before the great wall, Chairman Wei Jianjun, full play instructors. In Baoding, this Expo attracted a lot of public exhibition. In thisIs the great wall of people half-jokingly referred to as "fun" on the science and technology exhibition, great wall in addition to displaying 6MT gearbox, 1.0L small-displacement turbocharged engines such as Powertrain, new energy technologies, one in dawangzhuang, xushui, planning, covers an area of 20,000 hectares of the automotive industry is also striking. Wei Jianjun said construction of the new base will be investing $ 16.2 billion in phases,New capacity of 500,000 vehicles. However, the full release 500,000 new capacity planning in the future, is still uncertain. Currently own-brand vehicle market share continued to decline. According to the China Association of automobile manufacturers, in April 2012, own-brand passenger cars Sales 519,900, an increase 5.1%, 40.8% per cent of total passenger car sales,Down 2.8% over the same period. Independent brand enterprise in the market share of the top ten enterprises accounted for 80%. In April, the ranking changes considerably.
Chery, Geely, great wall, BYD, China FAW Group's top five, Dongfeng, Changan, decline in ranking. $ 16.2 billion in new base stations in the new factory, xushui, next to the sand table, Wei Jianjun to explain�� Here is the new base of the great wall, for which he will be investing $ 16.2 billion, layout of 500,000 new production.
King of the new factory is located in xushui industrial park, covers an area of 5,221 acres, a 7.2 km perimeter around the elliptical provides a runway, maximum design speed of 240 km/h. Billions of investment for any car company, not a small sum�� Although in recent years the company's margins are highest in the forefront of the domestic automakers, but judging from the analysis of the results, in addition to profit growth, great wall motor for technology development and management on the wage and salary costs are rising year by year. From the results, 2011 great wall motor operating income rose to $ 30.9% to $, net profit rose to 34 26.9%.$ 2.6 billion, representing down 2010; in addition, 2011 great wall "technology development expenses" and "wages and salaries" respectively increased from $ 447 million in 2010 and $ 249 million to $ 635 million and $ 372 million, 75% for operating costs account for revenues. "Investment of $ 16.2 billion investment, is staging the progressiveInput. In operation, the great wall is a performance-oriented, is to earn money, and then invest. "Wei Jianjun explains to the daily economic news reporter," factory was built in dawang industrial park, equipment is designed, therefore, relatively low investment. "At present, the great wall has 12 overseas factories. In addition to Russia, and Bulgaria, and MalaysiaFormation of KD assembly plant, in addition, Turkey, and Venezuela, and Kazakhstan overseas KD Assembly projects are also being established in the country.
By 2015, the great wall overseas KD assembly plant will reach 24, designed annual capacity of 500,000 vehicles. To build a vertical integration model of the industry believes that high growth and industrial chain vertical integration model of the great wall are inseparable, masteringCore parts, control costs and product quality.
Previously, BYD has also implemented a vertical integration model, but eventually widely suspected due to quality problems. "We don't do the vertical integration of the human sea tactics, the great wall to be new lean production mode. "Wei Jianjun explains to the daily economic news reporter. "Great old factory efficiency is too low, to be eliminated in the future or go zeroParts production. "He to Tianjin factory, for example, the 3,000 employees of the factory to form the annual production capacity of 240,000. "Totally dependent on labour, difficult to control product quality reliability and consistency, the great wall is to spend money to buy technical equipment, which can reduce costs in the long term.
"Wei Jianjun said. It is reported that, at present, like the seats, luminaires, insuranceForward slash so low value-added parts, the great wall is "self-sufficient" mode of supply and key technology areas such as engine, gearbox, developed in cooperation with well-known international suppliers. According to the great wall motor company Vice President adunyadet introduced, giant currently has 12 parts of the great wall for strategic cooperation. Publish results from the great wall, now mergedTables and 19 percent holding parts of subsidiaries and in 2011, day-to-day operations associated with turnover of more than $ 10 million for the company there are 5 total nearly $ 1 billion. Plan premiums "narrow product, made number one product platform
Diablo 3 power leveling, requires a focused approach, so as to do a vertical integration.
"Wei Jianjun said. Wei JianjunView, focusing resources on the competitiveness of the strategy to be effective
SWTOR Credits, so as to enhance the product's brand premium capabilities, "does not have much problem in fact is a premium high-cost problem. "" In an area of rapid growth, are selling low-quality, low-price car. Once the trend of negative growth in the international market or market of the time, better quality, more luxury carsFaster growth.
"Analysis of Wei Jianjun from the great wall of export experience. Statistical data from the National Association of automobile manufacturers, independent brand enterprise in China in April only SAIC group and the company's April sales continue to increase in the first quarter, fast growth. Among them, great wall Motors sales in April grew by 27.6% to 36,100, Haver h SUContributions up to v, 46.5% per cent of sales growth.
The sales ranks second in a single model of the SUV market in China, Dongfeng Honda sales after 17,417 in the month of CR-V. However, to maintain the growth of the independent brand enterprise is still the minority, especially when under the joint brand models at the moment prices are deep, independent models of joint ventureMarket impact, local car companies feel more pressure, including the great wall. "Great h series of $ 100,000, was seized the SUV market of the joint venture that more than 100,000 yuan. "Wei Jianjun said," on the market there is a ' theory of two and a half ' is what you most remember the top two products. So we did the first two. ��
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